Wednesday, April 17, 2013

Gatorade - Old Soul, New Face

Lightning in a bottle, it should be called.
Gatorade Philippines launched their new logo last Monday in a brand spanking new, impressive athletic training center in Mandaluyong.
Just like Gatorade helps top-notch athletes improve performance by replenishing rapidly lost electrolytes, this hoops center may be a one stop shop facility for improving athletic ability.
It was a well attended affair and I was able to chat with a few popular athletes from various disciplines. From among the cream of the crop, Gatorade management hand-picked a few to become brand ambassadors and be their face in Philippine sports.
With Patricia Hizon and Chiqui Reyes hosting the affair, the chosen few were introduced under the watchful eyes of Super-Athletes Michael Jordan and Kevin Durant who's images on both ends of the venue seemed to approve.

Representing the G-Rising Stars are UAAP Men's Basketball standouts Juami Tiongson (Ateneo), brothers Jeric (UST) and Jeron Teng (DLSU), Jean Mbe (NU), RR Garcia (FEU), Jericho Cruz (Adamson), and Henry Asilum (UP). . 
Joining the cagers on stage were volleybelles Abi Marano (DLSU), Mika Reyes (DSLU), Alyssa Valdez (Ateneo), Dennise Lazaro  (Ateneo) andTriathlon phenom Nikko Huelgas (DLSU). 

The G-Elite include PBA stars LA Tenorio and Calvin Abueva, elite footballers Chieffy Caligdong and the Younghusbands, Phil and James as well as champion triathlete Ani De Leon-Brown.


The UST Salinggawi Dance Troupe added to the fun and festivities with an awesome cheer dance number...

It was a well attended affair, and a number of sports personalities showed up to lend support. Spotted were Alvin Teng and Atoy Co...


 Larry Fonacier...
Nico Salva, Von Pessumal, Kirk Long and Moriah Gingrich... 
 Jean Mbe and teammate Alfred Aroga...
Here's Juami Tiongson and Von Pessumal hamming it up a bit... 
 Mikey Rosales, Senior Product Manager for Gatorade Philippines also took the stage to explain how Gatorade, the sports drink phenomenon, got started as an experiment in 1965 and how it helped a struggling University of Florida football team. The Florida Gators won the Orange Bowl in 1967, thanks in large part to the edge given by that "magic drink" Gatorade. He also reiterated Gatorade Philippines commitment to support the country's athletes in various sports disciplines as they strive to get that winning edge in their quest for athletic glory. 
 #WinFromWithin was plastered all over the venue and by the looks of it Gatorade Philippines has started down that road in good fashion.
All in all it was a well planned affair and all the guests needs were anticipated and provided from the great food and raffle prizes to access to the athletes. As I was leaving, I was even approached by someone making sure I had my exit pass as well as assisting me  in getting out of the venue. Well done guys!

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